Question 1

With regard to resistance to change, observations indicate that those innovations most readily accepted are those that:

Accepted Answer

Observations indicate that those innovations most readily accepted are those holding the greatest interest within the society and those least disruptive.

Question 2

The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.

Accepted Answer

A company may employ a strategy of planned change-that is, deliberately set out to change those aspects of the culture offering resistance to predetermined marketing goals.

Question 3

List the four dimensions of cultural values as given by Hofstede.

Accepted Answer

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Question 4

Describe the relationship between Uncertainty Avoidance Index scores and stress.

Accepted Answer

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Question 5

_____ is a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

Accepted Answer

Cultural borrowing is a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems.

Question 6

Marketing strategy is judged culturally in terms of _____.

Accepted Answer

Marketing strategy is judged culturally in terms of acceptance, resistance, or rejection. How marketing efforts interact with a culture determines the degree of success or failure.

Question 7

The Westernized diet has caused many Japanese to become overweight. This is an example of _____ change.

Accepted Answer

A company may employ a strategy of planned change-that is, deliberately set out to change those aspects of the culture offering resistance to predetermined marketing goals. As an example of unplanned cultural change, consider how the Japanese diet has changed since the introduction of milk and bread soon after World War II.

Question 8

To the foreign marketer, the similar-but-different feature of cultures has important meaning in gaining cultural _____.

Accepted Answer

The point is, of course, that though many behaviors are borrowed from other cultures, they are combined in a unique manner that becomes typical for a particular society. To the foreign marketer, this similar-but-different feature of cultures has important meaning in gaining cultural empathy.

Question 9

Modern medicine has thrived in the United States together with the use of herbal remedies from South America. This is an example of:

Accepted Answer

Cultural borrowing is a responsible effort to learn from others' cultural ways in the quest for better solutions to a society's particular problems. When an American borrows from another culture, each of the borrowed cultural facets will be adapted to fit their needs, molded into uniquely American habits, foods, and customs.

Question 10

Morton Foods has decided to introduce a new line of turkey products to the American consumer. Turkey steaks resemble beefsteak in taste but are made from turkey meat, and are leaner and healthier for a variety of reasons. However, the company is concerned that the product will not be accepted in America. If Morton Foods follows a strategy of _____, they are more likely to have a successful introduction of the new product.

Accepted Answer

The strategy of cultural congruence involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

Question 11

Briefly describe the causal factors and social processes that determine and form culture and cultural differences.

Accepted Answer

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Question 12

What is the effect of education in the culture of a country?

Accepted Answer

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Question 13

Which of the following is the most important factor in determining what kind and how much of an innovation will be accepted by a culture?

Accepted Answer

Studies show that the most important factors in determining what kind and how much of an innovation will be accepted is the degree of interest in the particular subject, as well as how drastically the new will change the old-that is, how disruptive the innovation will be to presently acceptable values and behavior patterns.

Question 14

Based on Richard Nisbett's metaphor involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

Accepted Answer

A good metaphor for Richard Nisbett's views involves going back to Confucius's worthy picture. Asians tend to see the whole picture and can report details about the background and foreground. Westerners alternatively focus on the foreground and can provide great detail about central figures but see relatively little in the background.

Question 15

In the context of the elements of culture, briefly discuss the concept of linguistic distance.

Accepted Answer

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Question 16

Nexar Energy is advocating the use of solar power to replace all petroleum-based energy sources. The company holds demonstrations to show how solar power could be used in all major petroleum-based products-automobiles, power sources, and heating and cooling. Nexar Energy is employing a strategy of _____, a deliberate attempt to change the way we do things with respect to energy sources.

Accepted Answer

A company may employ a strategy of planned change-that is, deliberately set out to change those aspects of the culture offering resistance to predetermined marketing goals.

Question 17

The first step in bringing about planned change in a society is to:

Accepted Answer

The first step in bringing about planned change in a society is to determine which cultural factors conflict with an innovation, thus creating resistance to its acceptance.

Question 18

_____ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

Accepted Answer

Successful foreign marketing begins with cultural sensitivity-being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated. Cultural sensitivity, or cultural empathy, must be carefully cultivated.

Question 19

Feng shui is a Chinese ____, considered to be the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

Accepted Answer

Called art, science, philosophy, or superstition-depending on who is talking-the Chinese practice of feng shui is an important ancient belief held by Chinese, among others. Feng shui is the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

Question 20

_____ refers to a strategy that involves marketing products similar to ones already on the market thereby minimizing resistance.

Accepted Answer

Much successful and highly competitive marketing is accomplished by a strategy of cultural congruence. Essentially this strategy involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

Quiz 4: Cultural Dynamics in Assessing Global Markets