_____ refers to a strategy that involves marketing products similar to ones already on the market thereby minimizing resistance.
A) Flank attack
B) Cultural congruence
C) Guerilla marketing
D) Lateral marketing
E) Culture equalization

Question

Quizplus · Accepted Answer

Much successful and highly competitive marketing is accomplished by a strategy of cultural congruence. Essentially this strategy involves marketing products similar to ones already on the market in a manner as congruent as possible with existing cultural norms, thereby minimizing resistance.

_____ Refers to a Strategy That Involves Marketing Products Similar