The strategy of _____ deliberately sets out to change those aspects of the culture offering resistance to predetermined marketing goals.
A) planned change
B) top-down change
C) guerilla marketing
D) differentiated marketing
E) disruptive marketing

Question

Quizplus · Accepted Answer

A company may employ a strategy of planned change-that is, deliberately set out to change those aspects of the culture offering resistance to predetermined marketing goals.

The Strategy of _____ Deliberately Sets Out to Change Those