Which of the following is the last step of a market research process?
A) Define the research problem and establish research objectives.
B) Effectively communicate the results to decision makers.
C) Analyze, interpret, and summarize the results.
D) Consider the costs and benefits of the research effort.
E) Gather the relevant data from secondary or primary sources, or both.

Question

Quizplus · Accepted Answer

The last step of a market research process is to effectively communicate the results of the research study to decision makers.

Which of the Following Is the Last Step of a Market