Easy accessibility of volumes of up-to-date secondary data is the biggest advantage that Internet now provides to international marketing researchers.

Question

Quizplus · Accepted Answer

Today the real power of the Internet for international marketing research is the ability to easily access volumes of secondary data. These data have been available in print form for years, but now they are much easier to access and, in many cases, are more current.

Easy Accessibility of Volumes of Up-To-Date Secondary Data Is the Biggest