Which of the following is the first step of a market research process?
A) Determine the sources of information to fulfill the research objectives.
B) Analyze, interpret, and summarize the results.
C) Define the research problem and establish research objectives.
D) Consider the costs and benefits of the research effort.
E) Gather the relevant data from secondary or primary sources, or both.

Question

Quizplus · Accepted Answer

The first step of a market research process is to define the research problem and establish research objectives.

Which of the Following Is the First Step of a Market