Which of the following best describes the basic difference between domestic and foreign market research?
A) The cost of foreign market research.
B) The willingness of the respondents to give information.
C) The broader scope of research for foreign research.
D) The complexity of the governing rules.
E) The ability to get accurate pricing data from foreign markets.

Question

Quizplus · Accepted Answer

The basic difference between domestic and foreign market research is the broader scope needed for foreign research, necessitated by higher levels of uncertainty.

Which of the Following Best Describes the Basic Difference Between