Which of the following would be a marketing manager's best source of secondary data?
A)a firm's MIS
B)focus group interviews
C)loyalty card data
D)online surveys
E)customer observation

Name: Which of the following would be a marketing manager's best source of secondary data? A)a firm's MIS B)focus group interviews C)loyalty card data D)online surveys E)customer observation
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Question

Quizplus · Accepted Answer

Secondary data are often readily available from a firm's MIS.The other choices describe primary data.

Which of the Following Would Be a Marketing Manager's Best