Which of the following is a feature of qualitative research in primary data collection?
A)It asks closed-ended questions.
B)It asks yes or no type questions.
C)It provides more representative samples of consumers.
D)It relies on open-ended questioning.
E)It uses statistics to analyze data.

Question

Quizplus · Accepted Answer

Qualitative research seeks in-depth,open-ended responses,not yes or no answers; quantitative research seeks structured responses.

Which of the Following Is a Feature of Qualitative Research