A firm conducting sentiment analysis would
A)monitor online comments on social media.
B)undertake qualitative research to determine how customers feel about its brand.
C)compare groups of customers that are similar except on the characteristic being tested.
D)engage a consumer panel to provide ongoing information.
E)interview 6 to 10 people in an informal group setting.

Question

Quizplus · Accepted Answer

A firm undertaking a sentiment analysis would monitor the type and amount of online comments about it or its brand on social media.Sentiment analysis is an automated process of analyzing and categorizing social media to determine the amount of positive,negative,and neutral online comments a brand receives.

A Firm Conducting Sentiment Analysis Would