Customer satisfaction occurs when organisations
A)build customer service around the customers' needs and expectations
B)identify customers' needs and expectations
C)meet the needs and expectations of customers
D)improve the customer value package

Question

Quizplus · Accepted Answer

Customer satisfaction is achieved when an organisation meets the needs and expectations of its customers. Building customer service around customers' needs and expectations (choice A) and identifying customers' needs and expectations (choice B) are important steps towards achieving customer satisfaction, but they are not the only factors. Improving the customer value package (choice D) can contribute to customer satisfaction, but it is not a necessary condition for it. Therefore, the best choice is C.

Customer Satisfaction Occurs When Organisations