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Business
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Marketing Research
Quiz 12: Analysis & Interpretation: Individual Variables Independently
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Question 21
Multiple Choice
For which of the following types of measures does the mean NOT provide a meaningful value?
Question 22
Multiple Choice
Which of the following is FALSE about the use of percentages when reporting results?
Question 23
Multiple Choice
Which of the following statements concerning the sample standard deviation is FALSE?
Question 24
Multiple Choice
Suppose that a random sample of 550 new car owners found that 38 percent of them were aware of a particular brand of tires that your company sells. If you are willing to accept less than a 5 percent chance of error that the true awareness rate of your company's brand of tire across all new car owners is less than 0.45, which statistical technique should you use from this data?
Question 25
Multiple Choice
A research study that tests the hypothesis, "The population mean household income in the new market area is greater than $29,000," will involve a:
Question 26
Multiple Choice
120 field mice are weighed. The average weight of a mouse is 225 grams and the sample standard deviation is 15.1 grams. -Refer to Exhibit 12.6. What is the value of the test statistic for the hypothesis that the actual mean weight of the mouse population is greater than 235 grams?
Question 27
Multiple Choice
The FactFinder Research firm conducted a survey for a national food manufacturer and one of the issues addressed by the research was to determine how many pounds of fish were annually consumed per capita. In the survey they found one person who consumed only one pound of fish per year while 10 people reported 200 pounds per year. The range was:
Question 28
Multiple Choice
120 field mice are weighed. The average weight of a mouse is 225 grams and the sample standard deviation is 15.1 grams. -Refer to Exhibit 12.5. The estimated value of the test statistic is: