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Marketing Research

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Quiz 1 (29 Questions + Flashcards)

Marketing Research: From Data to Information to Action

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Quiz 2 (25 Questions + Flashcards)

The Research Question: Formulation of the Problem

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Quiz 3 (84 Questions + Flashcards)

Exploratory, Descriptive, and Causal Research Designs

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Quiz 4 (43 Questions + Flashcards)

Collecting Secondary Data from Inside and Outside the Organization

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Quiz 5 (62 Questions + Flashcards)

Collecting Primary Data by Observation

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Quiz 6 (40 Questions + Flashcards)

Collecting Primary Data by Communication

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Quiz 7 (75 Questions + Flashcards)

Asking Good Questions

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Quiz 8 (79 Questions + Flashcards)

Designing the Questionnaire

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Quiz 9 (85 Questions + Flashcards)

Developing the Sampling Plan

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Quiz 10 (76 Questions + Flashcards)

Data Collection: Enhancing Response Rates while Limiting Errors

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Quiz 11 (35 Questions + Flashcards)

Data Preparation for Analysis

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Quiz 12 (61 Questions + Flashcards)

Analysis & Interpretation: Individual Variables Independently

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Quiz 13 (64 Questions + Flashcards)

Analysis & Interpretation: Multiple Variables Simultaneously

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Quiz 14 (52 Questions + Flashcards)

The Research Report

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