
Sometimes a researcher will include an internal consistency check to ensure that reliable answers are being given by respondents. This is normally carried out by having two different questions that measure the same construct embedded somewhere in the questionnaire.
Correct Answer:
Verified
Q58: Which of the following statements about a
Q59: Identify the type of scale from the
Q60: When students of a marketing research course
Q61: Consistency is the hallmark of validity.
Q64: Almost nothing in marketing research can be
Q65: Which of the following is TRUE about
Q67: Hamburger Haven distributes a simple survey to
Q73: The four types of scales used to
Q76: Error in measurement that is also known
Q82: Any scale or other measurement instrument that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents