Hamburger Haven distributes a simple survey to determine the overall summary judgment of customers' feelings about the company by using:
A) a normative standard.
B) a raw score.
C) a global measure.
D) a composite measure.
E) none of the above.

Question

Quizplus · Accepted Answer

A global measure is a single question or rating that seeks an overall summary judgment of a person's feelings or impressions about a particular company, product, or public figure. In this case, Hamburger Haven is seeking an overall summary judgment of customers' feelings about the company, and therefore, a global measure is the best choice.

Hamburger Haven Distributes a Simple Survey to Determine the Overall