If a firm favors a push strategy, using direct selling to educate potential consumers about the features of its products, what kind of products would it most likely sell?
A)Professional services
B)Food grains
C)Consumer products
D)Industrial products
E)Standardized products

Question

Quizplus · Accepted Answer

Firms that sell industrial products or other complex products favor a push strategy. Direct selling allows the firm to educate potential consumers about the features of the product.

If a Firm Favors a Push Strategy, Using Direct Selling