Which of the following is true about channel quality?
A)The quality of retailers is variable in developed nations.
B)The quality of retailers is variable in emerging markets and less developed nations.
C)Channel quality refers to a measure of the number of intermediaries between the manufacturer and the consumer.
D)An international business cannot establish its own distribution channel when the existing channel quality is poor.
E)The lack of a high-quality channel does not impede market entry.

Question

Quizplus · Accepted Answer

Emerging markets and less developed nations often have inconsistent and unreliable supply chains due to poor infrastructure and limited resources, resulting in varying levels of channel quality.

Which of the Following Is True About Channel Quality