Which of the following refers to the extent to which the place of manufacturing influences product evaluations?
A)Noise levels
B)Country of origin effects
C)Source effects
D)Push strategies
E)Pull strategies

Question

Quizplus · Accepted Answer

A subset of source effects is referred to as country of origin effects, or the extent to which the place of manufacturing influences product evaluations. Research suggests that the consumer may use country of origin as a cue when evaluating a product, particularly if he or she lacks more detailed knowledge of the product.

Which of the Following Refers to the Extent to Which