In which of the following situations would a discontinuous/omnibus panel be the most appropriate?
A) To gain insights into changes in consumers' purchases and attitudes
B) To determine if members of the panel switched brands from one time period to the next
C) To determine how consumers feel about two different product package by varying panel questions from one panel measurement to the next
D) To have a focus group moderator ask participants about their views on a new advertisement.
E) All of the above.

Question

Quizplus · Accepted Answer

A discontinuous or omnibus panel is most appropriate when different questions are asked at different times to provide insights into different topics. In option C, varying panel questions from one panel measurement to the next will allow researchers to gather data on how consumers feel about two different product packages. Option A is better suited to a continuous or tracking panel, while options B and D call for a one-time survey, and option E includes all of the above options, which may require different panel types.

In Which of the Following Situations Would a Discontinuous/omnibus Panel