Which of the following is FALSE?
A) One year is the recommended minimum amount of time to test market a product.
B) A controlled test market is also known as the forced-distribution test market.
C) Market testing involves the use of a controlled experiment.
D) Test marketing is limited to determining the sales potential of a new product.
E) None of these statements are false; they are all true.

Question

Quizplus · Accepted Answer

Test marketing is not only limited to determining the sales potential of a new product. It can also provide valuable feedback on other aspects such as packaging, pricing, and advertising.

Which of the Following Is FALSE