Research shows that when people have complaints that are quickly resolved, the majority will still buy from the same company; however, when people have problems but don't complain, only 9% will buy from the same company again.

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Research in customer service and satisfaction consistently shows that effective complaint resolution can significantly improve customer loyalty. Customers whose complaints are addressed promptly and satisfactorily are more likely to remain loyal to the company. Conversely, when customers experience problems but do not voice their complaints, they are less likely to repurchase from the company, with studies indicating a low percentage, such as 9%, will buy again. This underscores the importance of encouraging feedback and resolving complaints efficiently.

Research Shows That When People Have Complaints That Are Quickly