What does a positioning map demonstrate?
A) which companies utilize undifferentiated marketing strategies
B) what will remain constant through the entire product life cycle
C) how consumers view a product relative to competitive products
D) how to introduce a new product to the marketplace

Question

Quizplus · Accepted Answer

A positioning map demonstrates how consumers view a product relative to competitive products. It helps businesses to understand their position in the market and make strategic decisions to differentiate themselves from competitors.

What Does a Positioning Map Demonstrate