What would be the best choice of product to market using an undifferentiated marketing strategy?
A) luxury automobiles
B) snack foods
C) table salt
D) imported wine

Question

Quizplus · Accepted Answer

An undifferentiated marketing strategy treats the market as a whole, focusing on what is common in the needs of consumers rather than on what is different. Table salt is a basic necessity with little variation in consumer preferences, making it the best choice for this type of strategy. Luxury automobiles, snack foods, and imported wine typically require more targeted marketing approaches due to the varied preferences and needs of their respective consumer bases.

What Would Be the Best Choice of Product to Market