What type marketing strategy focuses on producing several products and pricing, promoting, and distributing them with several marketing mixes designed to satisfy smaller segments?
A) mass
B) differentiated
C) societal
D) demographic

Question

Quizplus · Accepted Answer

Differentiated marketing strategy involves creating different offers for different segments of the market, each with its own product, price, promotion, and distribution strategies to meet the unique needs of each segment.

What Type Marketing Strategy Focuses on Producing Several Products and Pricing