What should a firm do before beginning the market segmentation process?
A) identify bases for segmenting markets
B) forecast total market potential
C) forecast market share
D) select target market segments

Question

Quizplus · Accepted Answer

Before beginning the market segmentation process, a firm should identify bases for segmenting markets. This step involves determining the criteria or variables that will be used to divide the market into smaller, more manageable segments, such as demographic, geographic, psychographic, or behavioral characteristics.

What Should a Firm Do Before Beginning the Market Segmentation