One of the main lessons from the Chapter 5 case comparing Google and Microsoft and measuring overall firm performance is that:
A) Competitive performance differences should be measured by using a variety of evaluation tools.
B) Qualitative measurements are superior to quantitative measurements when evaluating firm differences.
C) Management should utilize just a few measurement tools in order to get exact information when evaluating firm differences.
D) The type of measurement tool used by management is dependent on which area of the firm is being measured.

Question

Quizplus · Accepted Answer

When comparing Google and Microsoft, one can get different results depending on which measurement tools are being used. Thus, a multidimensional perspective is useful.

One of the Main Lessons from the Chapter 5 Case