An important feature of the triple-bottom-line approach to creating a firm's competitive advantage is that it increases the chances that the strategy chosen will be sustainable.

Name: An important feature of the triple-bottom-line approach to creating a firm's competitive advantage is that it increases the chances that the strategy chosen will be sustainable.
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Achieving the economic, social, and ecological results that make up the triple-bottom-line approach can lead to a sustainable strategy.

An Important Feature of the Triple-Bottom-Line Approach to Creating a Firm's