When measuring competitive advantage under the economic value creation approach,it can be easy to determine what the consumer's maximum willingness to pay will be.

Name: When measuring competitive advantage under the economic value creation approach,it can be easy to determine what the consumer's maximum willingness to pay will be.
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Determining the value of a good in the eyes of consumers is not an easy task and can change based on preferences, income, and time value.

When Measuring Competitive Advantage Under the Economic Value Creation Approach,it