The AIDA model of mass sales messages is aimed at getting customers to think
A) "I've seen this product or service before."
B) "What is the benefit of this product of service?"
C) "This business wants my money."
D) "I want this product or service."
E) "Famous people use this product or service."

Question

Quizplus · Accepted Answer

The model used most successfully for mass sales messages is the AIDA approach: attention,interest,desire,and action.This third step is to focus on desire.You want potential customer thinking,"I want this product or service."

The AIDA Model of Mass Sales Messages Is Aimed at Getting