Which of the following is the first step in the planning process for writing persuasive messages?
A) conducting the FAIR test for the message
B) analyzing the audience
C) setting up the message structure
D) developing ideas
E) choosing a method of influence

Question

Quizplus · Accepted Answer

Persuasion involves extensive planning: analyzing your audience to understand their needs,values,and how they are influenced;developing your ideas as you wrestle with the complicated business issues at hand;and creating a message structure that most effectively reduces resistance and gains buy-in.

Which of the Following Is the First Step in the Planning