Using the "you-voice" is most appropriate to emphasize
A) shared work goals in internal persuasive messages.
B) reader benefits in external persuasive messages.
C) product features in internal persuasive messages.
D) shared ideas in external persuasive messages.
E) an impersonal tone in all persuasive messages.

Question

Quizplus · Accepted Answer

One of the primary strategies you can use to personalize persuasive messages is your selection of voice-either you-voice,we-voice,I-voice,or impersonal voice.Generally,you-voice is more effective in external persuasive messages to customers and clients because it emphasizes the benefits they receive from your products and services.From the customer's perspective,the you-voice shows them that they are the center of attention.

Using the "You-Voice" Is Most Appropriate to Emphasize