An organization that uses the RFM formula tracks:
A) Recency, frequency, and monetary value
B) Recurrences, frequency, and multiples
C) Returns, final sales, and markdowns
D) None of these

Question

Quizplus · Accepted Answer

The RFM formula stands for Recency, Frequency, and Monetary Value. It is a common method used by businesses to analyze customer behavior and create targeted marketing strategies based on their purchase history.

An Organization That Uses the RFM Formula Tracks