Perceptual maps are visual representations of respondents' perceptions of a company, product, service, brand, or any other object in three dimensions.

Name: Perceptual maps are visual representations of respondents' perceptions of a company, product, service, brand, or any other object in three dimensions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Perceptual maps are typically visual representations in two dimensions, plotting how consumers perceive a product, brand, or company relative to its competitors on various attributes.

Perceptual Maps Are Visual Representations of Respondents' Perceptions of a Company