A perceptual map typically has a vertical and a horizontal axis that are labeled with descriptive adjectives.

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A perceptual map is a visual representation of how consumers perceive brands or products based on specific attributes, typically on a two-dimensional grid with the attributes labeled on each axis. These attributes could include price, quality, style, or any descriptors that are relevant to the product or market.

A Perceptual Map Typically Has a Vertical and a Horizontal