Which of the following is True of packaging moves?
A) It concerns the ways in which relationships can be exploited to build support for ideas.
B) It concerns the ways in which ideas are "wrapped" to make them more appealing, urgent, and acceptable.
C) It concerns the groundwork that may need to be done in advance of selling the issues.
D) It concerns assessing top team support in an organization.

Question

Quizplus · Accepted Answer

Packaging moves refer to the strategies used to make an idea more attractive, urgent and acceptable. This involves the use of persuasive language, imagery, anecdotes and other tactics to make the idea more appealing to the audience.

Which of the Following Is True of Packaging Moves