One way to accomplish unfreezing is to communicate the negative consequences of the old ways by comparing the organization's performance with that of its competitors'.

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In the unfreezing stage, people must come to recognize that some of the past ways of thinking, feeling, and doing things are obsolete. A direct and sometimes effective way to do this is to communicate the negative consequences of the old ways by comparing the organization's performance with that of its competitors'.

One Way to Accomplish Unfreezing Is to Communicate the Negative