_____,a method for scheduling media,refers to buying air time on all networks simultaneously.
A) Pulsing
B) Roadblocking
C) Bursting
D) Flighting
E) Blinking

Question

Quizplus · Accepted Answer

A variation of bursting, a method for scheduling media, is roadblocking that refers to buying air time on all three networks simultaneously. Chrysler used this technique to give viewers the impression that the advertiser was everywhere, even if the ad showed for only a few nights.

_____,A Method for Scheduling Media,refers to Buying Air Time on All