Which of the following is the Web-based system developed by Interactive Market Systems (IMS)that consolidates and summarizes planning data in a single relational database?
A) Adforum
B) Agency RollUp
C) Advertising Redbooks
D) Datastream
E) eMarketer

Question

Quizplus · Accepted Answer

IMS has developed Agency RollUp, a Web-based system that consolidates and summarizes planning data in a single relational database. The Brandfx flowcharting system, which is an integral part of RollUp, enables media planners to track planned spending and other crucial information by brand, campaign, market, and region.

Which of the Following Is the Web-Based System Developed by Interactive