In a _____ media schedule,advertising runs steadily and varies little over the campaign period.
A) continuous
B) bursting
C) flighting
D) roadblocking
E) blinking

Question

Quizplus · Accepted Answer

To build continuity in a campaign, planners use three principal scheduling tactics: continuous, flighting, and pulsing. In a continuous schedule, advertising runs steadily and varies little over the campaign period. It's the best way to build continuity. Advertisers use this scheduling pattern for products consumers purchase regularly.

In a _____ Media Schedule,advertising Runs Steadily and Varies Little