The _____ method for scheduling media alternates periods of advertising with periods of no advertising.
A) flighting
B) bursting
C) continuous
D) roadblocking
E) pulsing

Question

Quizplus · Accepted Answer

Flighting alternates periods of advertising with periods of no advertising. This intermittent schedule makes sense for products and services that experience large fluctuations in demand throughout the year (tax services, lawn-care products, cold remedies). The advertiser might introduce the product with a four-week flight and then schedule three additional four-week flights to run during seasonal periods later in the year.

The _____ Method for Scheduling Media Alternates Periods of Advertising