The _____ of a media vehicle concerns the advertising message and copy,as well as the medium.
A) motivation value
B) attention value
C) exposure value
D) advertising impression
E) effective reach

Question

Quizplus · Accepted Answer

Exposure value relates only to the medium; attention value concerns the advertising message and copy, as well as the medium. Special-interest media, such as boating magazines, offer good attention value to a marine product because the reader is in the boating mindset.

The _____ of a Media Vehicle Concerns the Advertising Message