A(n)_____ is the total number of people or households exposed to a medium.
A) opportunity to see
B) target market
C) audience
D) exposure value
E) attention value

Question

Quizplus · Accepted Answer

An audience is the total number of people or households exposed to a medium. The planner needs to know how closely the medium's audience matches the profile of the target market and how interested prospective customers are in the publication or program.

A(n)_____ Is the Total Number of People or Households Exposed