Which of the following can be expressed in two ways: gross impressions and gross rating points?
A) Circulation
B) Readers per copy
C) Distribution objectives
D) Audience objectives
E) Message weight

Question

Quizplus · Accepted Answer

Media planners often define media objectives by the schedule's message weight, the total size of the audience for a set of ads or an entire campaign, because it gives some indication of the scope of the campaign in a given market. There are two ways to express message weight: gross impressions and gross rating points.

Which of the Following Can Be Expressed in Two Ways