For print media,_____ refers to the number of subscribers.
A) effective reach
B) circulation
C) advertising impression
D) distribution objective
E) exposure value

Question

Quizplus · Accepted Answer

For print media, firms like the Audit Bureau of Circulations actually count and verify the number of subscribers (the circulation) and then multiply by the estimated number of readers per copy (RPC) to determine the total audience.

For Print Media,_____ Refers to the Number of Subscribers