Which of the following is true of the target audience of a product?
A) A product's target audience is the same as its target market.
B) Planners largely rely on primary data to determine consumer target audience.
C) A product's target audience is considerably larger than its target market.
D) Media planners typically use geodemographic classifications to define their target audiences.
E) The target audience of a product does not include potential customers.

Question

Quizplus · Accepted Answer

Audience objectives define the specific types of people the advertiser wants to reach. Media planners typically use geodemographic classifications to define their target audiences.

Which of the Following Is True of the Target Audience