The elements of the _____ are the product concept,target audience,advertising message,and communications media.
A) media action plan
B) advertising mission
C) creative mix
D) media vision
E) reach/frequency plan

Question

Quizplus · Accepted Answer

To achieve marketing objectives, companies devise advertising strategies that employ the elements of the creative mix: the product concept, target audience, advertising message, and communications media.

The Elements of the _____ Are the Product Concept,target Audience,advertising