Which of the following is used to assess an organization's image among the public or to evaluate the effect of a specific public relations program?
A)Environmental monitoring
B)Public relations audit
C)Consumer jury
D)Social audit
E)Communications audit

Question

Quizplus · Accepted Answer

A public relations audit is specifically designed to assess an organization's image among the public and to evaluate the effectiveness of a specific public relations program. Environmental monitoring focuses on monitoring an organization's impact on the environment, consumer jury typically involves a group of consumers evaluating a product or service, social audit focuses on assessing an organization's social impact, and a communications audit assesses an organization's communications channels and strategies.

Which of the Following Is Used to Assess an Organization's