A content analysis of an organization's messages, readability studies, and readership surveys are all tools used to conduct a(n)
A) consumer survey.
B) public relations audit.
C) environmental audit.
D) communications audit.
E) social audit.

Question

Quizplus · Accepted Answer

A communications audit involves analyzing an organization's communication practices and effectiveness. Content analysis, readability studies, and readership surveys are all tools that can be used in this process. Consumer surveys, public relations audits, environmental audits, and social audits focus on different aspects of an organization's operations and would not necessarily include these specific tools.

A Content Analysis of an Organization's Messages, Readability Studies, and Readership