The limitations in using publicity-based public relations tools stem primarily from the fact that
A) marketers alter the length of publicity releases.
B) publicity is never properly managed by media personnel.
C) media personnel consider only unfavorable messages as newsworthy.
D) it is time-consuming to convince media personnel that the information is newsworthy.
E) media personnel control the content of the communication.

Question

Quizplus · Accepted Answer

Publicity-based PR tools rely on media personnel to share the message, which means they have control over the content that is shared. This can result in a lack of control over how the message is presented and which aspects of the message are emphasized.

The Limitations in Using Publicity-Based Public Relations Tools Stem Primarily