____ is a broad set of communication activities used to create and maintain favorable relations between the organization and its stakeholders.
A) Advertising
B) Selling
C) A press strategy
D) Public relations
E) Publicity

Question

Quizplus · Accepted Answer

Public relations involves communication activities aimed at creating and maintaining positive relationships between an organization and its stakeholders, such as the media, customers, and other members of the public. Advertising and selling, on the other hand, are focused on promoting products or services to generate sales. A press strategy and publicity are both components of public relations, but they do not encompass the full scope of activities involved in maintaining favorable stakeholder relationships.

____ Is a Broad Set of Communication Activities Used to Create